THRIVE
YOUR WAY
LIFE & BUSINESS STRATEGY FOR WOMEN REWRITING THE RULES AND DESIGNING LIVES THEY LOVE.
WELCOME TO THE PLAYGROUND…
where ambitious women make their happiest lives happen.
whether you’re Craving freedom, PURPOSE, or A little more sparkle, this is YOUR SPACE to explore, experiment, & build a life, CAREER or business that fits.
GROUP MASTERMINDS
Where like-minded women come together to dream, plan, problem-solve, and go for it!
Part coaching, part cheer squad, part creative playground, part pep talk, all designed to help you go further, faster (and have heaps more fun getting there).
Check out our upcoming masterminds below!
IDEA GENERATOR
Dreaming about starting something of your own, but not sure what?
Whether it’s a business, a community, or a creative project, this 5-week online mastermind helps you unlock fresh thinking, explore possibilities, and discover your big idea.
Next round starts soon! Spots are limited.
VISION WORKSHOP
Have a business idea you can’t stop thinking about?
Whether it landed in a flash or has been with you for years, this 5-week online mastermind helps you refine your concept, design a clear business model, and build a plan you’re buzzing to bring to life.
Next round starts soon! Spots are limited.
personal coaching
Your one-on-one personal strategy space, where we zoom in on you, your goals, and what’s next.
Part discovery, part sounding board, part game plan, it’s support on your terms to help you make confident decisions and build a life, career, or business that fits.
YOUR AMBITION BLUEPRINT
Ready to figure out what’s next?
This clarity-loaded coaching experience helps you reconnect with what matters, rediscover your why, and build a purpose-led life strategy that fires you up.
BUSINESS AMBITION BLUEPRINT
Want to build a business that fits?
This short, sharp coaching sprint (plus ongoing support) helps you solve a business challenge, or bring a new idea to life, with strategy, clarity and momentum.

I’m Sarah, Personal Strategist, business geek, and mum of three. I help ambitious women like you figure out what’s next and build a life or business that’s unapologetically you…
HEY FRIEND!
coaching here is
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coaching here is |
FORWARD FOCUSED
A space to think, dream, strategise, solve, and design.
GROUNDED (AND FLUFF-FREE)
Powerful frameworks, deep questions, creative tools, and honest conversations that move you forward.
DRIVEN BY YOU
We define success on your terms, and build plans that fit you, your ambition, and the season you’re in.
SUPPORTIVE, ALWAYS
A safe space where you’ll be lovingly challenged when you need it, and offered unconditional courage when you don’t feel it yet.
CREATIVE, WITH PURPOSE
We humanise the tools, think differently, and use playful, powerful methods to get to what matters.
Masterminds THE detail
An online group coaching experience where 4 - 6 like-minded women come together to dream, plan, problem-solve, and go for it!
Part coaching, part cheer squad, part creative playground, part pep talk, all designed to help you go further, faster (and have heaps more fun getting there).
Check out the details of our upcoming masterminds below, and join the waitlist!
Idea generator mastermind
A 5-week online group mastermind to help you uncover your big idea.
You’re ready to start something of your own - a business, a community, a creative passion project, or maybe a not-for-profit, but you’re just not sure what…
This is your space to figure it out.
Over 5 weeks, you’ll generate, shape, and prioritise a set of soul-stirring, clear, and meaningful ideas that light you up.
Through a blend of coaching, creativity, practical tools, and connection, you’ll walk away with your Idea Bank: a portfolio of early-stage ideas you’re excited to move forward with.
July & August groups are opening soon.
Join the waitlist for early acceess!
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For women who dream of starting something of their own, but aren’t sure what.
You might:
Be craving the freedom, flexibility, or fulfilment that comes with running your own business.
Feel ready to stretch your creative muscles after years of prioritising everyone else.
Want to give back, offer a helping hand, or start something that makes a difference in a space you care about.
Feel stuck in the ‘I know I want something different, but I don’t know what’ loop.
Be sitting on a bunch of seemingly random, half-formed ideas you can’t seem to commit to.
Crave a deeper sense of purpose and self-expression through a project that finally feels like you.
Whether you’re staring at a blank page or sorting through a dozen ‘maybes,’ this is your space to figure it out, without pressure, without perfectionism, and with support every step of the way.
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WHAT’S INCLUDED
4 × 90-minute group coaching sessions over 5 weeks.
1 × 1:1 Clarity Session (45 mins) with me (Sarah) in Week 3 to stretch, shape, and refine your ideas.
Your Idea Kit, a beautifully curated folder containing five sealed envelopes (one for each week), filled with printed tools, creative prompts, reflection exercises and space to capture, sketch and structure your best ideas.
Unlimited email and WhatsAppsupport throughout the coaching period.
Bonus Digital Resource: ‘Now What?’ - a mini guide to what comes after you find your idea.
Invitation to The Ambition Parlour, our private community space for women rewriting the rules and designing lives and businesses that fit.
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We keep it short, sharp, and wildly powerful…
WEEK 1 (GROUP): Reconnect & Explore Possibility
You’ll revisit what lights you up, what drives you, and what you're naturally great at, then start capturing idea sparks, problems and curiosities that feel bold, exciting, or just won’t leave you alone.
WEEK 2 (GROUP): Stretch Your Thinking & Sketch Possibilities
Using playful prompts, guided creativity tools, and peer inspiration, we’ll transform your sparks into idea fragments. You’ll craft powerful questions, experiment with unexpected formats, and begin shaping early concepts that feel exciting and meaningful.
WEEK 3 (INDIVIDUAL): Your 1:1 Clarity Session
This is where it all starts to click. In a personalized 1:1 coaching session, we’ll reflect on what’s rising, identify your strongest ideas, and co-create an ‘idea filter’ to help you focus on the ones that are aligned, energising, and worth exploring next.
WEEK 4 (GROUP): Shape, Evolve & Own Your Ideas
We’ll give form to your favourite ideas, outlining what they are, who they’re for, and why they matter. We’ll explore simple ways to test or talk about them, and name any mindset blocks that are getting in the way.
WEEK 5 (GROUP): Share, Celebrate & Reflect
If you feel comfortable, you’ll have the chance to share an idea with the group, reflect on how far you’ve come, and receive encouragement from others who’ve watched your journey. You’ll walk away with your Idea Bank, momentum, and a clear next step, even if it’s just the first of many.
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PRICE
Your place in the Idea Generator is $169
This is an all-inclusive price covering all group sessions, your 1:1 session, support between calls, your physical Idea Kit, and every resource you’ll receive throughout the experience.
Payment plans are available.
I’M KEEN, NOW WHAT?
Join the waitlist using the button below. You’ll get an email as soon as doors open for the next round, with first dibs on choosing the session day and time that works best for you.
FAQ’s
Click here to find answers to frequently asked questions.
VISION workshop mastermind
A 5-week online mastermind to bring your business idea to life, with clarity, soul, and a plan you can build from.
You’ve got a business, product, or service idea you can’t stop thinking about. Maybe it landed in a flash. Maybe it’s been with you for years.
Now, let’s take it from an idea to a well-thought-out, ready-to-build business concept.
Over 5 weeks, we’ll refine, stretch, and pressure-test your idea in a way that feels simple, energising, and full of hell yes energy.
You’ll walk away with a well-shaped business model, captured in your one-page Vision Canvas, and the confidence to know exactly where to start.
July & August groups are opening soon.
Join the waitlist for early acceess!
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For women with a business idea they’re ready to shape into something clear, aligned, and ready to build.
Maybe you:
Have an idea, but you’re not sure where to start.
Want to take your idea to the next level and shape it into something strategically sound.
Are wondering if your idea truly aligns with your values, strengths, or lifestyle.
Are finding yourself doubting whether you have what it takes to bring your idea to life, and want support to build your confidence as well as your concept.
Want to make sure your idea solves a real problem and creates real value for your dream customer.
Would love help identifying gaps, blind spots, or untapped potential within your idea.
Want to evolve your idea into something even more useful, exciting, or viable.
Whether you’re eager to push go or just want to explore your idea to see if it has legs, this experience will help you design a version of it that feels energizing yet grounded in reality.
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4 × 90-minute group coaching sessions over 5 weeks.
1 × 1:1 Clarity Session (60 mins) with me (Sarah) in Week 4 to stretch and refine your full business concept.
Your Workshop Kit, a beautifully curated folder containing five sealed envelopes (one for each week), filled with printed tools, prompts, and guided exercises to evolve, refine and elevate your idea.
Vision Canvas, a more human, creative, version of the traditional Business Model Canvas.
Mini Pitch Template to help you summarise and share your idea.
Unlimited email and WhatsAppsupport throughout the mastermind.
Bonus Digital Resource: ‘Keep Going!’ – a guide to overcoming doubts, dream-stealers, and common myths.
Invitation to The Ambition Parlour, our private community space for women rewriting the rules and designing lives and businesses that fit.
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We keep it sharp, practical, energising, and fun! This is about moving your idea forward with clarity and confidence.
WEEK 1 (GROUP): Alignment & Possibility Stretch
You’ll clarify what you want from the business, who you want to help, and whether your current idea is the best way to do it, or if a tweak (or bold pivot) could unlock something even better.WEEK 2 (GROUP): Audience, Assumptions & Testing
We’ll dig deeper into your ideal customer and what they truly need, then help you run a quick, confidence-building feedback loop to test your thinking.WEEK 3 (GROUP): Business Model Mapping
You’ll explore how your idea could work in the real world, playing with different ways to promote it, price it, and get it into the hands of the people who need it.WEEK 4 (INDIVIDUAL): Your 1:1 Clarity Session
You’ll meet with me (Sarah) to workshop your evolving idea, stretch your thinking, spot hidden gaps or opportunities, and refine your concept until it feels clear, exciting, and uniquely yours.WEEK 5 (GROUP): Share, Feedback & Mindset
If you’re comfortable, you’ll have the chance to share your final idea and mini pitch, receive helpful feedback from the group, and offer your own insights in return. We’ll wrap with a mindset check-in, tackling common myths, inner doubts, and what to do when pesky fear creeps in. -
PRICE
Your place in the Vision Workshop is: $169
This is an all-inclusive price covering all group sessions, your 1:1 session, support between calls, your physical Workshop Kit, and every resource you’ll receive throughout the experience.
Payment plans are available.
I’M KEEN, NOW WHAT?
Join the waitlist using the button below. You’ll get an email as soon as doors open for the next round, with first dibs on choosing the session day and time that works best for you.
FAQ’s
Click here to find answers to frequently asked questions.
Personal Coaching the Detail
Your one-on-one personal strategy space, where we zoom in on you, your goals, and what’s next.
Part discovery, part sounding board, part game plan, it’s support on your terms to help you make confident decisions and build a life, career, or business that fits.
Get in touch to book your free, no-pressure, welcome call!
YOUR AMBITION BLUEPRINT
An 8-week clarity-loaded coaching experience designed to help you unlock your why, reconnect with what matters, and create a purpose-led life strategy.
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For women who are ready to figure out what’s next.
Maybe:
The career that once lit you up doesn’t fit anymore.
Your priorities have shifted and you’re craving more flexibility, freedom, or fulfilment.
You want to start something of your own - a passion project, a business, or a creative pursuit - but you're not sure what.
Whether you're overloaded with ideas or starting from scratch, this experience gives you the tools to dig deep, get clear, and design a best life blueprint.
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20-minute free welcome call, a no-pressure chat to explore where you want to be and the journey we’d take to get you there.
7 × 60-90 minute coaching sessions.
30-minute final check-in.
Unlimited email and WhatsApp support throughout the experience.
Your Ambition Kit, a thoughtfully designed physical kit that includes your coaching notebook, and other essentials, to help you get the most out of each session.
Final Ambition Blueprint PDF
Bonus Digital Resource: ‘Living the Blueprint’ - tips, tools and prompts to stay aligned and keep momentum.
Invitation to the Ambition Parlour, our private community space for women who are rewriting the rules and designing lives and businesses that fit.
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During our in-person or online coaching sessions, we’ll play with a wide range of frameworks, tools, and techniques to build your blueprint together, across four powerful phases.
Foundation. We’ll craft your identity and purpose map, uncovering your priorities, core values, beliefs, strengths, passions, motivators, natural energizers, and the signature impact you want to make. This becomes your anchor for every decision ahead.
Discovery. We’ll sketch out what a fulfilling, thriving life looks like for you. We’ll reveal what matters most, what needs more space, and what new (or renewed) boundaries are needed. We’ll explore how all parts of your life - career, motherhood, relationships, wellbeing - can align. You’ll also create an alignment filter, a personal decision-making tool to help you evaluate what’s next.
Imagination & Possibility. With clarity in hand, we’ll explore aligned next-step options that reflect who you are and what you want. We’ll assess each possibility with both strategy and heart, then shape a realistic, energising roadmap to move forward.
Mindset & Momentum. We’ll gently shift the stories and thought loops that keep you second-guessing, and flex your confidence muscle, so you can move forward with a game plan you wholeheartedly believe in.
Walk away with your Ambition Blueprint, a PDF that captures everything you’ve created.
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PRICE
Your coaching package is $499
This all-inclusive price covers your full 8-week experience, including all 1:1 sessions, personalised resources, between-session support, your physical Ambition Kit, and your final Ambition Blueprint PDF to keep, revisit, and build from.
Payment plans are available.
I’M KEEN, NOW WHAT?
Click the button below to get in touch and book a time for your free, no-pressure, welcome call.
FAQ’S
Click here to find answers to frequently asked questions.
BUSINESS AMBITION BLUEPRINT
A short, sharp 5-week coaching sprint designed to solve a business challenge or bring a new business idea to life, followed by 6 months of ongoing support.
Together, we’ll clarify your business vision, map out an aligned and doable strategy, and create a 90-day plan you’re fizzing to run with.
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For women who are ready to create a business they love.
Maybe you:
Have a business idea you just can’t shake, but you’re not sure where to start.
Have been in business for a while and want to take things to the next level.
Have launched your dream business (or what you thought was going to be your dream business), but it’s not growing, converting, paying, or fulfilling you like it should.
Whether you’re just getting started or trying to turn things around, this experience will give you the clarity, strategy, and support to build a business that works for you.
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20-minute free welcome call, a no-pressure chat to explore where you want to be and the journey we’d take to get you there.
5 × 60–90 minute coaching sessions.
6 × 30 minute monthly check-ins after the sprint.
Unlimited email and WhatsApp support throughout the coaching period.
Your Ambition Kit, a thoughtfully designed physical kit that includes your coaching notebook, and other essentials, to help you get the most out of each session.
Final Business Ambition Blueprint (PDF) capturing your business model, strategy, and roadmap.
Templates, tools, and prompts to support your ongoing business growth.
Invitation to The Ambition Parlour, our private community space for women rewriting the rules and designing lives and businesses that fit.
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During our coaching sprint, we’ll move through three strategic phases, flexed to meet you where you’re at:
Unpack & Align. We’ll audit your existing business or explore your new idea in depth. We’ll align your business vision with your values, define what success looks like, and surface the most important problems or opportunities.
Position & Plan. We’ll build (or rebuild) your business from the ground up, including your mission, business model, and brand & marketing strategy.
Model & Map. We’ll turn insight into action with a focused 90-day plan to pivot, grow, or launch. You’ll leave with your Business Ambition Blueprint in hand.
After the sprint, you’ll receive monthly coaching check-ins and unlimited email and WhatsApp support for 6 months, to stay on track, troubleshoot, and keep building with confidence.
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PRICE
Your business coaching package is $599
This all-inclusive price covers your full 5-week experience and 6 months of ongoing support, including all 1:1 sessions, personalised resources, between-session support, your physical Ambition Kit, and your final Business Ambition Blueprint PDF to keep, revisit, and build from.
Payment plans are available.
I’M KEEN, NOW WHAT?
Click the button below to get in touch and book a time for your free, no-pressure, welcome call.
FAQ’S
Click here to find answers to frequently asked questions.

let’s chat!
Ready to design a life, career, or business you love, or just curious about coaching? I’d love to talk!
sarah@ambitionplayground.co.nz